The Buyer Mentality
Social media absolutely has its place within a good marketing strategy. The key is to understand the buyer mentality of your specific market.
Do your customers purchase from the TikTok shop? Or are they just looking for inspiration?
Your customers may not even be on Facebook, but their wives are, which can be a big influence.
The first step is to review your product/service and align on the buyer mentality.
Social Media Relevance
Social media sites are powerful tools to the world in general, which means that they can hold power, even if the interactions are not high.
Essentially, these sites can be great supplements to our Google Business Profiles and websites. We may suggest utilizing these to send "trust signals" to Google for ranking purposes. Let's talk more about this one for further understanding and relevance determination.
Facebook is a key social media platform for the older generation
Utilization
Facebook is a great way to "get the word out" and direct them back to your website for more information
Instagram is much more popular for the younger generation
Utilization
Instagram reels and posts are key to reaching people that either don't know they need your help or don't know your business is an option
And More...
Other platforms like LinkedIn, X, TikTok, and Pinterest can be useful depending on your niche
Utilization
Many other platforms can reach potential clients, sometimes for free. These can be quite simple to set up, and our team maintains them and drives traffic to your GBP and website
